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This collection provides prospects and clients alike with massive amounts of insider know-how and expert insight to get you started on growing and scaling your business effectively.

August 7, 2018

It's so critical to understand the user value + advertiser value and the impact on winning the auction if you really want to win at Facebook ads in a cost-effective way.

The secret sauce to winning at FB ads and getting campaigns that you're going to be successful with lies in this post. This is how the system works. 

It's essentially an auction process. There are billions of auctions that take place every single day. For...

April 15, 2018

Having partners at Facebook certainly has its perks. And one of them is that we get the skinny on changes and updates before most anyone else. And in the spirit of awareness and education, we're passing this along to our followers and clients. Recently, Facebook has reviewed its own policies around pixels and data gathering - which apply globally (not just in the EU, contrary to popular belief). If you run ads, please take a m...

April 6, 2018

We're so pleased to have been invited to join Facebook Blueprint's exclusive online community of companies in its most recent initiative, the Blueprint Greenhouse. We're looking forward to the opportunity to influence the way Facebook serves the small business and mid-sized business community, and make a real difference in the way they enlighten and empower small businesses to grow using their ads platform....

August 18, 2017

I've got something worth checking out for my real estate agent and broker buddies!

Below is a link to an exclusive guide, courtesy of The KR Agency, giving you a deep dive into the hottest feature Facebook launched just last week. We were one of the beta testers for the brand new Dynamic Ads for Real Estate feature and we're giving you the skinny on the singlemost efficient and cost-effective way to increase your sales volume a...

August 9, 2017

Cheeky title aside, a comprehensive set of guides dedicated to helping you boost sales online is finally here! While you've been reading our content to benefit your business, you're also putting us one step closer to succeeding in our most fervent and passionate goal - to give small and mid-size business owners just like you the keys to the kingdom that they've been denied for far too long. The tips, tricks, and secrets to exp...

July 28, 2017

If you’ve ever tried to run Facebook ads on your own, it’ll come as no surprise to you that it’s no easy feat to create campaigns that actually get you results. Facebook uniquely provides mom and pop shops, startups, mid-size businesses and Fortune 500 companies alike access to unprecedented, robust data and a huge variety of advertising options that, while incredibly effective when used properly, can overwhelm the most season...

May 29, 2017

Did you know that the most in-depth and intrusive database known to man is held by a company that you likely interact with on a daily basis? Facebook not only collects very detailed data on how you navigate its platform, but also on the websites belonging to its massive network of advertisers. Third -party data collection is the icing on the cake. But the juicy cherry on top?  

Find a popular product online from a major retaile...

May 13, 2017

Have you been seeing some weird things going on with your Facebook pixel lately that you've had trouble explaining? Any unfamiliar events when you open up Facebook Pixel Helper that appear to have been set up and triggered even if you haven't added any new ones to your webpage's code?

Huh? What's this? 

Welp, here's the scoop. It looks like Facebook's running some tests in preparation for a serious rollout that's scheduled to be...

May 4, 2017

At The KR Agency, we offer website design services on either WordPress or Wix. It wasn't always this way. The client's budget, their level of technical savvy, the purpose of the website, and their need to be able to DIY any aspect of the site in the future will in part determine which platform we recommend they use. How do we figure that out? The right platform for you by and large depends on what you're building a website for...

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