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With the explosion of the eCommerce industry in recent years, so too has the need intensified to gain a competitive edge in the market as more and more companies emerge to grab market share. With this flood in the market, companies find it increasingly challenging to c...

It's so critical to understand the user value + advertiser value and the impact on winning the auction if you really want to win at Facebook ads in a cost-effective way.

The secret sauce to winning at FB ads and getting campaigns that you're going to be successful with...

Having partners at Facebook certainly has its perks. And one of them is that we get the skinny on changes and updates before most anyone else. And in the spirit of awareness and education, we're passing this along to our followers and clients. Recently, Facebook has re...

We're so pleased to have been invited to join Facebook Blueprint's exclusive online community of companies in its most recent initiative, the Blueprint Greenhouse. We're looking forward to the opportunity to influence the way Facebook serves the small business and mid-...

Digital marketing & advertising can be frustrating for anyone. But for financial advisors, it can be downright nightmarish. The industry is heavily regulated when it comes to what you can or cannot say and do online. But that doesn't make it impossible. In fact, far fr...

I've got something worth checking out for my real estate agent and broker buddies!

Below is a link to an exclusive guide, courtesy of The KR Agency, giving you a deep dive into the hottest feature Facebook launched just last week. We were one of the beta testers for the...

Cheeky title aside, a comprehensive set of guides dedicated to helping you boost sales online is finally here! While you've been reading our content to benefit your business, you're also putting us one step closer to succeeding in our most fervent and passionate goal -...

If you’ve ever tried to run Facebook ads on your own, it’ll come as no surprise to you that it’s no easy feat to create campaigns that actually get you results. Facebook uniquely provides mom and pop shops, startups, mid-size businesses and Fortune 500 companies alike...

Did you know that the most in-depth and intrusive database known to man is held by a company that you likely interact with on a daily basis? Facebook not only collects very detailed data on how you navigate its platform, but also on the websites belonging to its massiv...

Have you been seeing some weird things going on with your Facebook pixel lately that you've had trouble explaining? Any unfamiliar events when you open up Facebook Pixel Helper that appear to have been set up and triggered even if you haven't added any new ones to your...

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