Your product or service is great quality and you believe you can beat your competition with the right exposure,
Your business is profitable, or if you're just starting, you're adequately funded to invest in paid advertising,
You already have a strong sales team or have the sales skills to close at least 50% of your leads,
You're serious about growing your business to 7 or 8-figures per year, and
You understand the value and power of marketing & advertising.